About Us
Who We Are
AFG Sports is your go-to destination for premium sports goods and accessories in Liberty Market, Gulberg Lahore. We are more than just a retail shop we’re a team of passionate sports supporters, helping individuals and teams find the right gear to perform at their best.
From casual enthusiasts to serious athletes, we serve a diverse customer base with a wide selection of sportswear, equipment, and accessories across dozens of sports categories. What sets us apart is not only the variety we offer but also the personalized guidance we provide ensuring you choose gear that suits your sport, skill level, and comfort needs.
Where it Begins
Established with a vision to support Pakistan’s growing sports culture, AFG Sports has been serving the local community for years, becoming a trusted name in the Liberty Market area. What began as a humble retail outlet has grown into a well-recognized store known for its commitment to quality, integrity, and service excellence.
Over time, we’ve expanded our offerings to meet the needs of a wide range of customers — from schools and clubs to individual athletes and fitness enthusiasts. Our strong ties with top local and international suppliers allow us to bring in authentic, durable, and trusted brands that athletes can rely on.
Mission & Promise
Our Mission is to deliver reliable, high-quality sports equipment and provide every customer regardless of age or skill level with the right advice, the right fit, and the right gear to support their game, goals, and growth.
At AFG Sports, every product you buy and every interaction you have with us reflects our core promise: To help you play better, train smarter, and feel more confident with gear that truly fits you. We’re proud to be the trusted sports partner for countless athletes, students, families, and professionals and we’d love to help you next.
Contact us
Visit Our Store
Shop#12,Haroon Shopping Centre, Liberty Market, Gulberg III, Lahore
Call Us
042-35784103